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Fade in/out and other thoughts on advertising.|
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I noticed it first on the official Olympics site created by MSNBC, then just now on the Google search start page. Even using the back/forward will recreate the fade-in/out. It only does it on the first visit of the page after the browser is open. It stops once you have visited the page once. It is an eye catcher or novelty of sorts, but I'm not sure how it helps me as a user. For popup ads on MSNBC it made the ads less intrusive, which was nice.
On another note, the Google page has an image of a bear and a bunny in a bobsled to parallel the Olympics. Too darn cute that is. [This message was edited by Amanda on 07 Mar 02 at 10:22 AM.] |
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Wow. Nobody has any thoughts about the fade in/out? Does anyone want to share the code so I could play around with it? From the source it looks like their using asp and a function called "slideshow" on this page
Sample page... I should have mentioned that I'm easily amused. Hard to impress, perhaps - but easily amused. |
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Personally I hate all those transition effects as I think they just slow down the browsing experience.
---------------------- BowlingFans.com™ | BowlingCommunity.com™ |
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Agree that the user advantage isnt' huge, with the exception of fading an ad into the user's view, instead of popping it up in a user's face. It is a subtle hit over the head instead of a plain-ole BONK!
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Groupee Member |
Deceptively annoying is almost worse than flat-out annoying when it comes to internet ads!
Judd |
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| <Craig Liebendorfer>
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I'm giving the Ebert downward pointing thumb. I was completely annoyed with the Olympics site.
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Perhaps a lesser of two evils is the way I should have looked at it. ;-) I agree that an ad-free internet is the virtual utopian society we all dream of (unless you are an advertiser). Unfortunately, I don't see them going away any time soon. Radio, TV, The web.
In fact the current COPPA guidelines that help us protect children on the internet have me worried. I'm currently reading a book called "Fast Food Nation" by Eric Schlosser. I read a chapter about the history of advertising targeted at children and the fact that we used to have laws preventing advertising directly to kids - but advertising lobbyists successfully turned that around. Now we have advertising in schools, on buses and on school cable tv channels. In fact, many school districts in the US today are subsidized by soft drink and fast food companies. I believe we'll continue to improve the protection of children from harmful/adult content on the internet - but I'm pretty sure personalization and targeted advertising to kids on the web will be commonplace at some point. Pretty freaky. This is off the original topic but thought I'd add this to the discussion anyway. Amanda |
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Groupee Member |
quote:
Michael |
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quote: Nothing at all if it is so!. Everyone has their own idea of "compelling and memorable". :-) |
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Craftsman |
I recently saw an add that was very memorable. I was using yahoo web mail and after submiting what I thought was a popup appeared. This looked like a normal windows popup. When I clicked the "X" it opened a new page. ugh!!! It was an image meant to look like a popup. I can't believe I feel for that. I was almost proud of the person that came up with that. Even if they didn't trick me into buying something.
another thing that annoys me is a popup on a page that has a search box. Now if I go to amazon or some place where I know a popup will come up I spend a few seconds furiously clicking the page so I can hurry up and get into that search. I hate getting half was through with something only to be interuppted. argh! |
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Fade in/out and other thoughts on advertising.
